Impact: chat rooms can enhance user engagement and community building, contributing to higher user retention rates.
How much: 10-30% (Lowkey’s client’s estimation).
Impact: A positive and engaging community atmosphere in chat rooms can contribute to increased user loyalty and prolonged app usage, potentially boosting LTV.
How much: 5-20%, Lowkey’s client’s reported 15%.
Impact: Chat rooms provide users with a platform to express themselves, seek help, and connect with other users, contributing to overall customer satisfaction.
How much: 10-25%
Impact: Positive interactions in chat rooms may lead to increased in-app purchases, as satisfied and engaged users are more likely to invest in the app.
How much: 15-40%, Lowkey’s client estimated additional $8M yearly in-app purchases.
Impact: Chat rooms can facilitate social interactions and sharing, potentially leading to increased virality as users invite friends to join the community.
How much: 5-15%
Impact: A vibrant chat community can attract new users through word-of-mouth recommendations and positive reviews.
How much: 10-30%
Impact: Engaging chat rooms can increase the time users spend in the app, contributing to longer sessions.
How much: 10-25%